AI Powered Tools: The Borderless Buyer & Agent
AI-powered tools are allowing agents to serve international buyers in real time, eliminating distance, language barriers and delays. Here’s how one broker-associate is using tech to communicate.
When Carlos Melendez double-taps the side of his smart glasses during a showing in South Florida, his client in Brazil is instantly transported into the property. The investor sees what Melendez sees—the natural light in the living room, the depth of the walk-in closet, even the subtle veining in the marble floors.
How to Use AI to Save Time, Serve Clients Better & Avoid Burnout
Melendez, founder of the Melendez Group powered by Keyes, views artificial intelligence as essential for working with global buyers.
Here’s how he breaks it down:
1. Real-Time Property Tours Across Borders.
Melendez uses Meta smart glasses to livestream showings directly to clients via WhatsApp—an essential tool for communicating with international buyers. With a tap, he initiates a video call, allowing clients abroad to direct the tour in real time.
Unlike pre-recorded walkthrough videos, this format eliminates blind spots. If a buyer wants to inspect cabinets, assess shower depth or examine flooring material, Melendez responds instantly.
The glasses also offer visual search capabilities. When a potential buyer asks about flooring, Melendez can prompt the AI to analyze what he is seeing. The tool captures an image and searches the web, offering likely material matches, which Melendez then verifies.
2. Built-In Translation.
Florida’s international market includes buyers who speak many languages. Melendez uses AI-driven translation tools embedded in wearable tech to interpret conversations live. As buyers or investors speak, he hears translated audio through his device.
The result is fewer misunderstandings—especially critical when discussing details about the property.
3. AI Note-taking.
During listing appointments and buyer consultations, Melendez uses AI-powered transcription tools, such as Plaud, to record conversations—always with permission.
In international transactions, details matter. A buyer may need a bedroom facing a certain direction or ADA accessibility for a family member. AI summaries help ensure those requirements are not lost in translation or buried in memory.
For Melendez, the technology is a safeguard against dropped balls, especially when juggling time zones.
4. Workflow Automation.
Obviously, international buyers and investors operate in different time zones. AI-driven email follow-ups, call screening and calendar integration allow Melendez to stay responsive without being reactive.
Automated reminders flag unanswered messages. AI answering services filter robo-calls, ensuring only qualified leads break through. Calendar systems propose meeting times that align with global schedules.
Start Small, Scale Strategically.
Melendez advises agents entering AI adoption to avoid “shiny object syndrome.” His litmus test is simple: Does this tool save time and improve efficiency, or does it add complexity?
For Melendez, AI does not diminish the human element. Instead, it makes the agent more present, more informed and ultimately more indispensable.
Tracey C. Velt is editor of Florida Realtor® magazine.