News Archive

Taylor Swift’s album rollout offers lessons for agents: Tease details, use visual themes and tell a listing’s story to engage buyers and build lasting interest.

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Home equity is one of the biggest financial benefits of homeownership. Make it count by paying on time, paying extra, renovating and waiting for the value to grow.

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UF’s First-Time Homebuyer Program helps Floridians learn the full process, from loans to closing. Taught statewide, it offers tools for confident, long-term ownership.

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Florida Realtors’ latest Economists Report reveals market shifts, rising prices, changing demographics and other factors are shaping the state’s real estate market.

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Quick and inexpensive fixes, such as painting a front door or replacing a worn welcome mat, can help make a great first impression on prospective buyers.

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Securing pre-approval before starting a home search is essential. It strengthens offers, shows seriousness and helps with a smoother buying process.

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A new poll found that three out of four agents say repainting the interior can add the most value before a sale, with neutral tones remaining the top choice.

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The Homebuyers Privacy Protection Act became law on Friday, restricting trigger leads and shielding consumers from unwanted calls, texts and emails.

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An estimated 904,000 renting households earn less than 60% of the median income and pay more than 40% of their income on housing, a new UF report said.

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Mortgage rates are holding steady as September begins, with future changes hinging on economic conditions and the Federal Reserve’s next moves.

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