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Good Listing Visuals Stand Out Amid the Mediocre Ones

The pictures and virtual tours aren’t all that great in many listings – but that’s a benefit for those agents who take extra time to make sure their listing visuals “pop.”

NEW YORK – Poor visuals undermine most real estate listings. Those visuals run the gamut from amateur photography to a lack of virtual tours and no floor plan, according to a survey by Australian real estate image enhancement company BoxBrownie.

BoxBrownie general manager Peter Schravemade says poor quality could possibly be a lack of understanding among real estate professionals about good professional photos. According to Schravemade, best practices include working with sellers to make sure the home is photography-ready. In most cases, that means cleaning up, decluttering and other measures so the property looks its best.

Agents also need to understand the photographic principles of good composition to best highlight a home’s spaces, with an emphasis on various angles of the entire room instead of individual items.

If working with professional photographers, agents should make sure they understand and, if possible, specialize in home shoots. They also should ensure the photographer properly represents the property through enhanced editing, and consider stitching photos together into a virtual walkthrough.

Digital floor plans can help potential buyers understand a property’s layout in a way that is not always available via photos or video walkthroughs. According to a National Association of Realtors®’ report, over half of buyers find floor plans informative.

“When 3D tours and high-end photography are already in place, I think buyers are expecting floor plans,” says Inman columnist Craig C. Rowe.

Source: Inman (08/02/21) Murdock, Christy

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