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Resolution to Get Leads in 2024? How to Do It

Every agent goes after low-hanging fruit – successful ones climb the tree. Try hosting a how-to webinar, increasing virtual networking or creating custom graphics.

NEW YORK – With the supply of homes tight as the new year approaches, real estate professionals should be focused on picking up more seller leads in 2024 – but they should be reaching beyond the low-hanging fruit.

That doesn’t mean traditional methods of generating seller leads aren’t viable, but 2024 is a change to enhance them with innovative tactics that revolve around digital tools and community engagement.

Instead of basic networking that may or may not yield results, for example, agents can widen their reach by leveraging virtual networking. The options range from webinars and virtual real estate events, to online forums hosted by the National Association of Realtors® (NAR) and others, and professional platforms like LinkedIn.

Or instead of dedicating time to a standard direct mail plan, realty pros can put together an email campaign targeted at individuals within their sphere of influence and personalized to draw out a connection with them. Custom graphics or a personal signature are nice design touches to help create a sense of familiarity and community.

Other recommendations include embracing virtual tours, embracing a cutting-edge social media strategy, customer relationship management (CRM) tools an even turning to the For Sale By Owner (FSBO) market for leads.

Technology upgrades can also help. Use geo-farming to narrow the focus to a specific area, and predictive analytics to identify those homeowners who are more likely to sell.

Source: HousingWire (11/13/23) Fridhi, Amy

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