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NAR Releases New ‘That’s Who We R’ Ads

The sixth version of NAR’s national ad campaign “That’s Who We R” and season 4 of the NAR-produced docuseries “First-Time Buyer” focus on the Realtor’s value and expertise.

WASHINGTON –The National Association of Realtors® (NAR) launched the latest iteration of its “That’s Who We R” national advertising campaign Wednesday concurrently with season four of the NAR-produced “First-Time Buyer” docuseries.

The “That’s Who We R” campaign touches on milestones during the buying and selling process, including the twists and turns that buyers face along the way and showcases the consumer-friendly approach that Realtors take when engaging with clients.

The commercials focus on a variety of scenarios: a first-time buyer, a couple looking to downsize, a family looking for more space and an entrepreneur looking to expand their business.

“This campaign is hyper-focused on the value that agents who are Realtors bring to consumers across the country,” said Nicola Esposito, 2024 chair of NAR's Consumer Communications Committee. “We're accentuating Realtor expertise by bringing to life genuine moments of connection with our clients, even in the midst of what can be a stressful and unknown process. As a Realtor it is important to me that NAR's campaign demonstrate the authentic partnership we have with buyer and seller clients.”

The “First-Time Buyer” series, available to stream on Hulu and, showcases Realtors in Tulsa, Oklahoma City and Chicago at work alongside real first-time buyers as they navigate the homebuying journey.

“NAR is committed to sharing an authentic, relatable portrait of Realtor value with a broad consumer audience, and our 'That's Who We R' campaign does just that,” said Suzanne Bouhia, NAR's chief marketing and communications officer. “‘First-Time Buyer’ goes one step deeper, layering valuable education into entertaining storytelling. It's a resource for anyone hoping to purchase their first home.”

All episodes from the previous three seasons of "First-Time Buyer" are also available to stream for free on YouTube, Facebook and at Visit for more information on NAR's “That's Who We R” national advertising campaign.

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