Digital Cards That Impress and Engage

Kate Flack was working with a client in Titusville who needed several different contractors to renovate a 1950s mixed-use property she had just purchased. The project required an electrician, a plumber and an historic-property renovator—none of which Flack wanted to take time tracking down.

In the past, Flack would’ve spent time searching through old emails, trying to recall vendors’ names or asking other agents, “Who are you using for electrical these days?”

Thanks to MiCard—a digital business card with built-in real estate tools—she was able to pull up her full list of vetted, go-to vendors in seconds. “MiCard makes it seamless,” says the team lead of The Collective at LPT Realty in Cocoa Beach.

Kate Flack

Flack first heard about digital business cards through her former broker, Ralph S. Perrone Jr. of Perrone Enterprises, who developed the platform she is using. She started using it in 2024 and says she was pleasantly surprised by how much time it could save her.

“It’s absolutely enhanced the way I connect,” she says. “You can share everyone’s contact information with one card. People are impressed with the fact that it’s so much more advanced. It definitely brings the extra.” The platform is budget-friendly too. MiCard has a free version and several paid tiers depending on how much customization an agent wants.

This digital business card also enables users to monetize the platform. The upgraded tier gives users access to nearly 20,000 vendors they can promote on social media, along with a revenue-share program for those who choose to participate.

Flack says the platform is rapidly expanding with professional athletes, real estate boards and even the National Association for Interior Designers using it as a benefit for their members. “I’m not an interior designer,” she says, “but I enjoy putting together turnkey rooms. With the affiliate marketing, I want to create those rooms and earn a little residual income from the products I use.”

MiCard is one of many digital business card tools available, and here are the features Flack relies on most:

1. INSTANT ACCESS TO LISTINGS.

Flack links her MiCard directly to her active listings. She can share her contact information and properties by tapping her digital business card against a client’s smartphone or by texting or emailing her unique link. When someone opens her card, they’re taken straight to her current portfolio. Even better, it’s updated in real time, so she never has to send individual links for new or updated listings. “If somebody wants info on my listing, I can shoot it directly from my business card,” she says. “It’s always right there.”

It eliminates all the extra steps that used to slow her down. Instead of going into her phone, pulling up a website and hunting for the right page, her digital business card puts everything in one place. Clients and prospects typically react with a “Wow, that’s really cool,” she says, noting that an upcoming IDX search feature will make sharing listings even faster.

2. EASIER CONNECTIONS.

Flack also uses her digital business card to simplify the way she exchanges contact information with clients and business partners. Instead of trading paper business cards or exchanging handwritten contact info during meetings, she relies on one organized list. “You can save all those people in a preferred list on your MiCard,” she says. “It makes it really easy to share each other’s contact information.”

She also uses it when she’s meeting people in referral-based networking groups. “When you go to a BNI [Business Network International] function,” she says, “you can share everyone’s contact information with one card. It has absolutely enhanced the way I connect, and every time I show it, people are impressed.”

3. OPEN HOUSE ADVANTAGE.

During open houses or impromptu conversations, Flack shares her digital business card instead of handing out printed brochures or directing prospects to her website. “It’s great for open houses or if I’m out just talking about my listings,” she says. “When [prospects] get my business card, they get everything—it’s kind of an all-in-one package.”

People can view her listings, save her contact information or even sign up for their own card on the spot. “It’s the most innovative digital business card on the market,” she says, adding that she uses industry-specific templates to customize her card for different types of properties.

4. ENHANCE TEAM GROWTH.

MiCard also helps Flack keep her team on the same page. New agents can copy her preferred vendors, which saves them time and maintains consistent service across the team. “Sharing my card helps them know exactly who my preferred business contacts are,” she says. “They can copy those, and that strengthens my relationships with my vendors.” The more her team relies on the same trusted contacts, the more business flows back to those partners and reinforces the relationships Flack has spent years building. “I enjoy the partnerships with my vendors—what goes around comes around,” she says.

Flack says her team uses digital business cards in different ways depending on their niche. One team member, who is also a podcaster, uses the program to enhance her own digital interactions.

Flack says smart tools like MiCard matter in a business like real estate where differentiation is everything. “Any time you have the opportunity to impress somebody, you take it,” she says. “We’re in such a competitive industry that every aspect of what you do speaks for itself. Put three agents side by side with a paper card versus one with a digital card and the difference shows. You’ve gone from basic and boring to something that brings the extra.”

Leslie C. Stone is a Vero Beach-based freelance writer.