AI Seen Enhancing, Not Replacing Agents
AI tools may streamline transactions, but most buyers and sellers still use agents, as local expertise and negotiation skills remain hard to replace.
NEW YORK -- Recent social media discussions have reignited debate about whether technology could eventually replace traditional real estate agents, suggesting that artificial intelligence (AI), digital platforms and streamlined transaction tools could be used by buyers to complete transactions without professional representation.
While some online tools can simplify offers, pricing and financing, industry leaders say that the technology will merely change how real estate professionals work. Experts say these tools cannot replicate the nuanced understanding that human professionals bring to the market nor can it duplicate their deep community connections.
Mike Hickman, CEO of Seven Gables Real Estate, his firm uses AI to improve efficiency, not replace people.
“My strategy when using AI is about focus,” Hickman told Inman. “We use AI to answer less important questions, so it frees our managers up to do more important things.”
A recent National Association of Realtors® study found 88% of buyers and 91% of sellers still use an agent in their transactions. Others believe automation could shrink portions of the industry by reducing demand for casual or part-time agents, while increasing productivity for professionals who incorporate AI into their workflow.
Source: Inman (03/10/26) Pipitone, Nick
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