Affluent women shape high-end homebuying
Women with high net worth are buying luxury homes with privacy, lifestyle function and investment strategy in mind, changing how brokers market and sell high-end properties.
Affluent women are taking a more active role in luxury real estate, and brokers say their priorities are changing how high-end homes are designed, marketed and sold.
National Association of Realtors® data shows single women account for 21% of home buyers, compared with 9% for single men. In the luxury market, Coldwell Banker reports that women with a net worth above $5 million own 15% of luxury homes nationwide. The financial institution defines luxury homes as the top 10% in any given market, meaning the price point varies by location.
In Florida’s luxury markets, that shift matters. Christine Martinez de Castro, chief marketing and sales officer for the Four Seasons Private Residences Coconut Grove in Miami, told Robb Report that several recent purchases have been led entirely by women, even when they are buying for a family.
Brokers say many affluent women are looking beyond status symbols. They are weighing long-term value, privacy, flexibility, service and layouts that work for family, work and entertaining. Some want homes with hospitality-style amenities where they can host clients or investors. Others are buying with investment portfolios, multigenerational living or future flexibility in mind.
For real estate pros working in the luxury space, the takeaway is clear: Know who is driving the decision, not just whose name is on the contract. Marketing that speaks only to prestige can miss buyers who are focused on lifestyle, privacy, wealth planning and how a property works day to day.
Source: Robb Report (05/19/26) Montanez, Abby
© Copyright 2026 Smithbucklin