Your own curb appeal can win business
Customers form opinions about agents before the first conversation through websites, social media, open houses and everyday interactions. Agents should focus on presentation, organization and online branding to build trust and credibility.
When meeting with customers, agents spend plenty of time talking about a home’s curb appeal. But many spend far less time thinking about their own.
Long before a consultation or listing appointment, customers are already forming opinions based on communication style, appearance, online presence and the way agents present themselves day to day.
Small details – outdated headshots, cluttered workspaces, neglected social media pages, messy cars or unprofessional Zoom backgrounds – can shape whether customers see an agent as organized, trustworthy and prepared.
Customers often form opinions about an agent before the first conversation ever happens. They review websites and social media pages, attend open houses, drive past signs in the neighborhood or hear about an agent through friends and neighbors. The small details tied to an agent’s own curb appeal can leave a lasting impression.
Agents should think about their personal presentation the same way they advise sellers to prepare a home for the market. That can include updating headshots and websites, maintaining consistent branding, reducing clutter in workspaces and vehicles and paying attention to how they show up in person and online. A clean workspace or organized car can signal professionalism and preparation, while a polished online presence may help build confidence before a client ever picks up the phone.
Those cues can shape how customers view an agent’s professionalism, responsiveness, organization and attention to detail long before business discussions begin.
Source: Inman (05/14/26) Davis, Darryl
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