AI: The end of cookie-cutter presentations
This West Palm Beach Realtor® uses AI to create deeper, more personalized listing presentations while saving hours of prep time.
Maysoon Salah, a Realtor® at LoKation® Real Estate in West Palm Beach, often spent up to four hours on listing presentations. “By the time I was done, I’d burned half a day on one presentation and still had a full pipeline to run,” says Salah, who is also a designer, real estate strategist and AI workflow specialist.
Because of limited time, “real depth was reserved for my best clients. The walk-in seller, the spontaneous referral, the past client who calls on a Tuesday saying they’re thinking about selling, those people got a faster, lighter version.”
To produce listing presentations more efficiently, Salah tried using AI. But she was disappointed. “The output was generic. I couldn’t get past the touch of slop in everything it gave me back,” she says. Many agents have a similar experience. They hear about AI and don’t know where to start. They open ChatGPT, type something generic, get something generic back and decide it’s not for them.”
Push the limits.
Salah decided to push the limits of AI and wield it as more than a “vending machine” or glorified assistant. Beyond prompt engineering, she started to explore harness engineering (or building structured environments around AI models).
Salah tested various large language models (LLMs) to determine each one’s strengths. Then she constructed a framework incorporating several. Among others, Claude handles writing, strategy and design; and Perplexity delivers market research.
Salah wrote custom skills and project instructions
and trained her system on her standards, voice, clients and market. She programmed the system to tailor the tone of its output to the client, whether they respond more to data or story and emotion.
The effort was worth it, Salah says. Thanks to her system, her listing presentations are well-researched and detailed, with sourced neighborhood-level market context, comparisons of multiple pricing scenarios, along with before- and-after renderings.
“A listing presentation that used to take me three to four hours now takes one command, and it’s deeper than anything I built by hand,” she says. “When I give it a command, what comes back looks like something I’d put my name on.”
Based on positive feedback from clients and other Realtors®, Salah decided to offer an AI Silent Listing Partnership. Agents pay a retainer and a fee at close; in return, Salah runs the listing engine behind the scenes, including copy, marketing, renderings, performance reports, as well as buyer and agent follow-up.
In the near future, she is launching The Lazy Viber in eight languages. Salah described this venture as a “curated digital product shop for the major LLMs,” where agents will be able to plug into the infrastructure she built, encompassing prospect identification, property targeting, listing presentations, listing management and more.
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