Starting your own podcast—made simple
As digital ad costs rise, here’s how podcasting can help agents build credibility, deepen relationships and stand out without a big marketing budget.
Digital ad costs are rising, and generating attention is increasingly challenging. To build credibility without spending a lot of money, start a podcast. The prospect might seem daunting but is relatively simple—if you follow these steps, says Ronald Meneses, a Kissimmee-based marketing consultant specializing in digital strategy, SEO and AI marketing.
Determine the content.
Your content should be specific, hyperlocal and address your ideal listener’s (and client’s) real estate priorities. Generate a list of topics based on questions your clients have asked. Plan to interview local experts, such as a mortgage broker or home inspector. Not only will they provide valuable content, they’ll share episodes with their networks to help build your reach.
Pick a format.
Each episode should include a one-minute opening, such as a bold statement, story or statistic. Then segue to a one- to three-minute intro describing yourself and what listeners will glean from that episode. Provide three to 20 minutes of content, whether it’s an interview, insights or a story. End with a call to action, such as “If you’re considering moving to Tampa, text me at [your number] for a free consultation.”
Create show materials.
Generate a 3000x3000 pixel image with your logo or face, making sure your podcast’s name is readable at thumbnail size. Choose 10-15 seconds of royalty-free intro music from Epidemic Sound. Build a simple landing page with a show description and email form. Draft a one-page guest release form.
Set up your “studio.”
Choose a quiet room with soft surfaces, which will help cut down on echoes. For recording, consider tools like Zoom, Riverside or your phone’s voice memo app. For higher-quality sound, invest in a USB microphone. Test your setup by recording two minutes of yourself; play it back on your car’s speakers. If you sound clear, your setup should work.
Record the first three episodes.
Upload each episode onto a podcast hosting platform that can distribute it to Apple Podcasts, Spotify, YouTube, Amazon Music and Google Podcasts.
Share the first episode; then repurpose the content.
Once an episode is live, immediately share the news with your network, always providing a listenable link. Transform the content into a LinkedIn or blog post, email newsletter or social media clips. An AI tool can help create social media captions from the transcript.
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