Agents should focus on consumer-centered posts, avoid politics, engage followers and mix personal with real estate content to build trust.
Home inspections can rattle buyers, but most issues are minor or fixable. A calm, informed agent can help keep deals from falling apart.
Build neighborhood fame to become a reliable and authentic connection — and dominate your niche community.
In a quest to make her property listings stand out from the ChatGPT crowd, one Realtor® built her own AI tool —and is saving 30-40 hours a week on writing social media posts and listings.
The state’s population growth is reshaping real estate, compelling agents to adopt digital tools and social media to attract younger buyers and boost engagement.
Check out these insider tips on using AI to work faster and smarter — and boost your bottom line.
Affordability headwinds persist as the 30-year fixed-rate mortgage rises again, yet the stream of mortgage applicants remains stronger than in 2024.
Builders remained cautious as elevated interest rates and affordability challenges continued in July. Buyer traffic fell to its lowest level since 2022.
The bill that makes permanent the VA’s temporary policy letting veterans pay their real estate agents directly is headed to the president’s desk.
Single-family starts hit their lowest since July 2024, but overall starts rose 4.6% thanks to a 30% surge in multifamily building.
