AI is being used to analyze MLS data, create charts, map customer workflows and plan local content, saving time while strengthening market visibility.
Expectations improved in December, but inflation and labor market uncertainty continued to shape how Floridians view the economy heading into 2026.
Digitally savvy, repeat buyers now dominate the market, using online research to screen agents before first contact and moving quickly once they engage.
Florida Realtors takes a member-first approach to technology, pairing practical tools with education to deliver real world value.
Young buyers are pooling resources as lenders adapt, offering programs for unrelated co-borrowers and credit models that better reflect real-world payment behavior.
How to go from scripted to sensational — and start sounding like an advisor, coach and guide instead of a salesperson.
The new and updated listing, leasing and compensation forms reflect MLS policy changes, current laws and local requirements, with older versions retired and replaced.
The 2026 Florida Realtors® Leadership Team Focuses on Vision, Innovation and the Future of the Profession.
From collaborating with architects to crafting $500 coffee table books, this former golf pro turned top producer shows how strategy and precision can turn opportunity into lasting success.
Florida Realtors’ data: Single-family closed sales up 3.4%, condo sales up 1.6% YoY. “Pent-up housing demand is being unlocked,” says Chief Economist Dr. O’Connor.
