Real estate marketing thrives on short videos, local posts, quick updates and personal connections. AI helps, but genuine content and paid boosts build relationships.
Housing sentiment inched up as Fannie Mae’s index rose to 71.8. Job loss fears fell, home price and mortgage rate outlooks improved, but buying conditions declined.
Two-thirds (66%) of Gen Z are more concerned about housing security than a year ago, and nearly 1 in 3 (30%) have considered squatting or living in their car.
Nearly 1,200 Florida Realtors members and volunteers removed 13.5 tons of trash from 218 miles of waterways in July, finding items from a walker to a bottle of sake.
Hispanic buyers make up over one-third of U.S. homeownership growth, with rising incomes, strong buying power and growing market influence.
Newly built homes are more plentiful nationwide and a better value on a per-square foot basis, particularly in the South, Realtor.com said.
The initiative promotes local policy solutions, infrastructure upgrades and partnerships to tackle housing supply and affordability challenges nationwide.
Agents report steady transactions and rising income while citing housing affordability as a key obstacle, reflecting confidence despite a tough market.
For the 4th year in a row, Florida Realtors has been recognized as one of the "Best Companies To Work For In Florida” by Florida Trend magazine.
Licensed business owners should be cautious of scam emails and calls asking for personal details such as driver’s licenses and business information.
