A recent survey found 43% of recent buyers sought mortgage information from real estate agents, ahead of lenders, family and friends, and digital sources.
Agents can generate more referrals by staying connected with past customers and community contacts, offering useful help and making personal introductions easier.
Buyers may face less competition and more room to negotiate in fall, but fewer listings and affordability challenges can limit their options.
Baby boomers and the Silent Generation are expected to release millions of homes over the next decade, but most will be family-sized or larger, offering limited relief for first-time buyers.
Tampa ranked No. 1 in CoStar’s analysis of smaller industrial spaces, with Miami, Orlando and Jacksonville also placing among the nation’s top 20 markets.
Real estate brokerages plan to expand AI use for recruiting, administrative work and customer management, according to a Delta Media Group survey.
Tailoring messages to a person, property or neighborhood can help agents distinguish their business and encourage customers to respond.
Florida Realtors members heard how Amendment 3 could provide meaningful property-tax relief and improve affordability if approved by voters in November.
Fannie Mae will allow mortgage companies to notify borrowers who may qualify to cancel private mortgage insurance, potentially lowering their monthly payments.
The average 30-year mortgage rate climbed to 7.28%, its sixth straight weekly increase and highest level since November 2023. The 15-year rate rose to 6.60%.
