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Unlock Potential Through Real Estate Mentorship

Mentoring isn’t a “one size fits all” thing. Brokers start the process by identifying needs and supporting the agents who could benefit from mentoring.

CHICAGO – Mentoring real estate agents depends on circumstances and the individuals involved.

Leadership and mentoring is “a process that begins with the managing broker constantly reviewing their office and the composition of their agents to evaluate their needs,” according to Coldwell Banker’s Natalie Carpenter Dan Kieres

She cites feedback, approachability and flexibility as important leader qualities – and helping agents set and reach goals, as well as rewarding and crediting them, is essential.

As a first step for some agents, Carpenter suggests helping them understand business principles before they set goals. She then uses coaching to train agents on new technology and programs to achieve those goals, along with helping them cultivate a successful mindset.

Training on technology, systems , leadership and management skills is emphasized. Brokerage President Linda Feinstein also provides monthly meetings with motivational speakers and bimonthly chat sessions with experts, and she offers her own experience and expertise to help agents when they need it.

Kieres feels agents seek brokerage managers who provide training and who can motivate and inspire them to realize their full potential. Mentors should especially demonstrate ethics, integrity and a strategic mindset.

Source: Chicago Agent Magazine (10/02/23) Porterfield, Jason

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