Most Americans Use AI for Housing Market Info

AUSTIN, Texas — The majority of Americans are embracing new tools to navigate the housing market, with 82% using AI for real estate insights, according to a new survey from Realtor.com. Yet despite these shifts, consumers say real estate agents remain the most trusted and accurate source of information.

Among AI platforms, ChatGPT (67%) and Gemini (54%) lead the way, with more than half of respondents saying they're excited about how AI can personalize their search.

Social media is also a common place for Americans to turn with nearly 90% of them relying on it, with YouTube (73%) and Facebook (57%) being the most used overall. A majority 76% of Gen Z say TikTok is one of their go-to for housing content, more than any other generation.

"The housing market remains a challenge for both buyers and sellers, and Americans are responding by embracing new ways to get smarter about their decisions," said Realtor.com® Chief Economist Danielle Hale. "From AI platforms to social media, consumers are expanding where they turn for insights. This shift shows that the future of real estate will be shaped not only by market conditions, but also by how quickly people adopt fresh tools and perspectives to navigate them."

When asked which sources make them "smarter" about the market, respondents pointed to real estate agents (62%), followed by AI (61%), traditional media, and social platforms. Agents were also rated the most accurate source of market information, ahead of AI, family and friends, and the news. According to those surveyed, amid all of these information sources, the majority felt that time spent navigating each source for more information about the market was a good use of time.

Despite an increased reliance and comfortability with new housing market information sources, many potential buyers and sellers found housing market information – sourced from their friends and family, social media and television streaming shows – was not applicable to their specific housing market of choice. The survey results highlight that when turning to:

• TV and streaming shows: nearly 40% of respondents noted that the information was not applicable to their specific market and said it depicted an unlikely homebuying and home selling experience.
• Social media: roughly 30% (28.8) stated that this information was not applicable to their specific market and 30.5% said it offered an inaccurate picture of the market.
• Friends, family or neighbors: 24% said that the information was not applicable to their specific market and depicted an unlikely homebuying and home selling experience.

The survey highlights that while buyers and sellers are experimenting with new ways to get informed, expert guidance remains critical — especially in a market where only 28% of homes are affordable to the typical household. According to a recent Realtor.com market report, the market is offering buyers more choices, and in some cases price cuts, as active listings continue to rise.

Methodology

This sample of 1,000 US adults (aged 18+) was surveyed from August 7th to August 8th, 2025. All respondents are currently interested in buying or selling their primary residence or have done so within the past two years.

Source: Realtor.com

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