Marketing Moves Beyond ‘Just Listed’
As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video.
NEW YORK – Transactional marketing graphics used on social media – just listed, just sold, and open house – are losing traction as online audiences move toward content that feels more human, local and story-driven.
These posts share information, but they no longer stand out in fast-moving feeds where buyers and sellers want to see personality, lifestyle cues and a real sense of place.
“Buyers and sellers want connection. They want to feel the lifestyle of a home, not just see the specs. They want to get a sense of the agent behind the post, not just the announcement itself,” real estate branding strategist Alyssa Stalker said in Inman.
Modern listing strategies increasingly rely on narrative elements and intentional short-form and long-form videos. Listings on Reels, TikTok and YouTube allow agents to show personality and perspective. The are able to tell the story of each home and show more authenticity on camera to build deeper trust and maintain stronger year-round engagement.
Heading into 2026, shifting from announcement-style posts to connection-driven content offers a more effective way to stay visible and relevant online.
“Traditional posting habits are fading, but modern marketing offers far more opportunity. When your content feels human, local and story-driven, your brand becomes more memorable, and your audience becomes more connected,” Stalker said.
Source: Inman (11/19/25) Stalker, Alyssa
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