Beyond Ringing Doorbells — Here's How 'Farming' Works Today
Realtors can still make personal connections using these strategies that put your name and face front and center within your community.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
How to Make Real Estate Videos That Get Results
You don't need fancy equipment to get started in real estate video. You just need some inexpensive basics, as well as a plan to distribute your videos and some ideas about what kind of videos to make. Watch and learn how easy it can be to make real estate videos.
The Secret to Keeping in Touch with Prospects Without Being Annoying
Making a connection is just that — a connection. It's not always about a "hard sell" of your services. Here are some ways for Realtors to keep their name out there with potential clients without overwhelming them and turning them off.
Sales Stay Up in October as Inventory Stays Tight
The 2020 Florida housing market continued to amaze in October with a year-over-year increase of nearly 27% in single-family home sales and 30% in the condo and townhouse category. Inventory remained tight, although not as tight as previous months.
How Fast Will a House Sell? Understanding 'Absorption Rate'
Want to give your home sellers solid information about when they should expect their house to sell? It's easy if you know the absorption rate in their neighborhood. Here's what you need to know.
Beyond the Logo: How to Build a Brand for Your Entire Team
Branding isn't just about your logo and business cards. Brand is all-encompassing. Is your team branded to the team leader? What if something happens to the team leader tomorrow? Will the team continue to succeed or is it all over?
Sales Show No Sign of Slowing in September
A strong September signals that we will likely continue to see strong sales this fall as mortgage interest rates remain at or near record lows.
Want More Listings? Get ‘Face-to-Face’ & ‘Side-by-Side’ With People
Real estate is based on relationships — building those relationships should be one of your team's core standards. Here are some ways for Realtors to get more listings by getting to know people.
How to Convince Sellers They Need YOU as Their Realtor
You know you do a lot as a Realtor, but do your clients? The key to winning over sellers is convincing them that you are worth every penny of your commission. Here's exactly how to do that.