December 2018 Market Watch: Sales Up but Watch Those Rates
Overall, home resales in Florida were up in 2018, but rising mortgage rates began putting a damper on sales even as housing inventory levels started to expand.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
Realtors Targeted for Illegal Use of Online Photos
Just because a photo is on the internet doesn’t mean you’re free to use it in flyers and listings or on your website Here's how to know which digital images are fair game and which could land you in violation of copyright laws.
How to Use Storytelling in Your Marketing
Facts are facts. But facts can also be boring. Yes, the school may be just two blocks from the home you’re listing. Yes, the house may have a deck in the back yard. But what does that actually mean to potential buyers? That’s where storytelling comes in. Here’s a look at how to hone — and profit — from this craft.
Florida Realtors Disaster Relief Fund Is There During Tough Times
The Florida Realtors Disaster Relief Fund is available to assist Realtors, Realtor Board/Associations and their staff in the event of devastation caused by a natural disaster. Watch this short video on how to request assistance.
5 New Must-Have Tech Tools for Realtors
We’ve all been excited to find the “perfect” technology solution only to realize down the road that it doesn’t really solve the problem we wanted it to. Many Realtors end up with programs that don’t talk to one another, and they end up wasting time and money by duplicating work. Here’s a look at how to avoid buying the wrong tech tools — and how to find the right ones for your business
Are You Getting the Most Out of the Tax Laws?
Are you maximizing your opportunities when it comes to the 2017 Tax Cuts and Jobs Act? Here’s a look at what you, as a Realtor, need to know — from incorporating your real estate business to deducting entertainment expenses — to help save you and your clients' money.
The Secret to Getting More From Your Social Media — for Realtors
Are you not getting much return on your social media time investment? Don’t blame the medium. Truth is, you’re probably not sharing very compelling content. But you can change that. Learn about the latest online tools to make images, graphics videos and more that will get people’s attention.
How Brokers Can Use Facebook Ads to Recruit Agents
If you’re looking for a new way to recruit agents to your brokerage, Facebook ads is a strategy worth trying. Unlike print and direct-mail campaigns, Facebook ads let you customize your message and target a specific audience — at a very reasonable price.
Branding That'll Make You Stand Out From the Crowd
When developing your brand as a Realtor, many people make the same mistake — they think it’s all about them. What you really need is that special something that makes you stand out from the crowd, whether it’s a certain location, style of architecture, or a type of client.