You Want More Listings — Here's How to Get Them
Before you walk through the door with a listing presentation, get to know the seller. Build trust, and set yourself apart by approaching sellers in a way that is familiar and acceptable to them.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
Commercial Properties and the Americans with Disabilities Act
A look at how commercial agents can help property owners create an implementation plan to ensure accessibility.
The Top Legal Challenges Realtors Face — and How to Handle Them
Real estate transactions can be difficult to navigate, particularly when working with friends and handling confusing transactions. Here's a look at some of the top legal situations you'll encounter.
What First-Time Buyers Need to Know
First-time buyers are eager to learn. A 30- to 45-minute consultation is an excellent first step to find out their goals, expectations, answer questions, and explain the lending opportunities for first-time buyers.
The Secret to Picking the Perfect Price for Your Property
It’s amazing how a price shift of $5,000 can generate more activity. One strategy to maximize the contract price is to look at active comps and ask yourself, “Who are we competing with?” As long as you are within the range of the higher-priced listing, you will generate the same traffic.
The 4 Types of Clients You'll Encounter — and How to Read Them All
There are no good or bad personality types, although there are four distinct styles: driver, amiable, analytical and expressive. Make sure all of your communications respond to their style. Do this and you're sure to build trust with customers.
Hot Tech Trends That Should Be on Every Realtor's Radar
Image recognition has come a long way. Tech company Real Scout developed the ability to grab MLS pictures, analyze and then tag them. For example, a photo of a kitchen can be tagged, and each appliance can be tagged by brand and model. At Houzz.com, you can see photo items that are available by price and vendor.
How to Build Relationships in the International Real Estate Market
Success in real estate starts with making connections. Here's advice on how to make inroads into your targeted country and information on earning the Certified International Property Specialist (CIPS) designation.
How to Get Top Dollar When You Retire or Sell Your Brokerage
When you’re ready to retire or sell your brokerage, you can get top dollar if you follow a short- and long-term business plan. Have your brokerage valued at least every two or three years; assess expenses, strengths and weaknesses yearly; and identify opportunities and threats each year.