News Archive

Changes to tariff policies could affect home sales in each state differently. A NAR analysis breaks down what it could mean in Florida and the nation.

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Lower mortgage rates and tight existing inventory helped push March new home sales up 7.4% month-over-month and 6% year-over-year, the NAHB said.

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Home equity rose to $35T since 2020, but higher taxes, rates and lending limits make it harder for homeowners to benefit from that wealth.

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AI is transforming real estate but comes with risks: it can lie, amplify bias, aid scams and lack security. Use it wisely, and always verify and protect data.

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Luxury buyers want outdoor spaces that evoke emotions, such as sculptural furniture, bold palettes, eco materials and serene, spa-like vibes.

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Facebook is a great way for real estate pros to build rapport, engage with local communities and nurture leads through valuable, non-promotional content.

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Clear speech, strategic pauses, body language and knowing your audience help real estate pros boost communication and build stronger client connections.

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Dark, moody hues – like navy, emerald, and charcoal – can add depth and sophistication, giving listings a high-end look that home shoppers crave.

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Real estate teams can boost leads by using personalized content, AI tools and live chats to engage buyers who expect instant, tailored communication.

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Remodeling report: Some projects boost the home’s appeal and offer a great return on investment, like a new steel front door (100% ROI) or a closet remodel (83% ROI).

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