Real estate agents are moving away from high-volume tactics for approaches like the 3-3-3 Rule, personalizing outreach to build authentic, lasting client ties.
The average 30-year mortgage rate dipped to the lowest rate in months as markets increasingly expect a Federal Reserve rate cut in September.
Florida Realtors® recognized the latest members — the 2025 class — to earn the endorsement as top professionals at Friday’s BOD meeting at the annual convention.
Agents can plan their social media content with a calendar to stay consistent. Be sure to set clear goals and choose engaging formats.
In the South, pending home sales dipped 0.1% in July but rose 1.8% year-over-year, marking the strongest annual increase among all U.S. regions.
Make your listings inclusive by connecting with buyers of all backgrounds and being mindful of your design touches. Focus on calm, functional spaces.
Home prices were flat from Q1 to Q2 2025 but rose 2.9% year-over-year, with gains in 46 states. Florida is among those that saw declines.
Realtors from Englewood, Kissimmee and Clermont are among five agents selected for NAR’s 16th annual Volunteering Works grants and mentoring program.
Baby proofing an open house, including blocking hazards and adding a kid-friendly area, helps families feel safe and focused while touring a home.
Elevated mortgage rates and higher building costs are sidelining buyers, pushing up supply and leading builders to lean on incentives.
