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Brokerage’s Key to Long-Term Success? Retention

Brokers who can keep RE agents for years have many traits in common, with trust topping the list and “ongoing steadfast support” close behind.

NEW YORK – The ability to hold onto top talent is crucial for real estate brokers, and those that succeed share similar qualities.

For one, they’ve won the trust of their agents by being open and honest, coupled with steadfast support – especially in challenging circumstances.

Brokers also build team longevity by creating a culture that values professionalism and success – but one that also fosters happiness by celebrating wins, embracing the spirit of teamwork and camaraderie, and encouraging a healthy work-life balance.

There are also pragmatic concerns. Brokerages that provide teams with the latest technology, marketing tools and training opportunities are more likely to retain agents.

Beyond retention, those brokerage traits will also keep the office flourishing and poised for future growth, because they not only keep existing employees in place, they also attract newcomers to the firm.

Source: RISMedia (10/25/23) Morring, Erie

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