How to Drive Traffic to Your Real Estate Website
Maximize your exposure on the web with search engine optimization, search engine marketing, social media marketing, great content and video marketing.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
What You Need to Know About Winning Out-of-Area Prospects
First, know the local market and share that information with out-of-area prospects. Include a video walk-through of properties along with your comments. Upload videos to YouTube and send links to potential buyers. Continue that relationship online, on the phone and eventually in real life to close the deal.
5 Tips to Help You Tap into the Millennial Market
Millennials aren't specifically an age group — they're people with a particular mindset. And they're also buyers who utilize technology. Many times, they will pick a Realtor after researching online. Agents who get these sales are well connected online and know how to get information to clients quickly, via texts and mobile.
Advice for Brokers Looking to Build their Team
Brokers who are most successful at recruiting new agents usually start the conversation online — without spamming. They connect and engage through social media, share information and then create a plan to meet "in real life." The goal should be to remove obstacles that keep an agent from joining their firm and give them opportunities to reach the next level
Take Control of Your Online Reputation Now — and Keep It
It's imperative for Realtors to know what's being said about them, their listings and their clients online. But how do you do that ethically? Here's how to use social media to get ahead without crossing any lines.
6 Ways to Wow Them at Your Listing Presentations
Start with being prepared and confident. Preview public records before entering the residence so you know if details are being represented correctly. And be sure to share testimonials of past clients, because sellers really want to know: "What can you do for me, and will I enjoy working with you?"
Tips for Keeping Your Brokerage on the Right Side of the Law
Your company's policies and procedurals manual is the guidebook for staying on the right side of the law. The manual should be updated yearly, written in plain English and serve as a substitute if you aren't available. With the changing social media landscape, it's essential to understand copyright, trademark and advertising laws.