Videos for Learning

Hiring the right coach is a very personal decision. What works for someone else, doesn't necessarily tap your strengths, personality and talents. My coach helped me create a one-year business plan that could be broken down to a daily routine that works for me. I also selected a content management system to capture, manage and track communications, export data, and use Outlook for email. My coach also helped me find the best fit for a marketing and prospecting plan. Watch the video for more tips.

Barbara Corcoran, the "billion-dollar broker," shares her secrets to turning yourself into a real estate money-making machine. It's going to take time, of course, but start with these basics and stick with them.

Do you want to enhance your ability to advocate for home ownership? It's as simple as getting educated on local issues. The key is to attend local government meetings and become an active member of your local and state associations. Learn more.

Craigslist is a useful marketing tool when used legally and ethically. Follow IDX rules according to your MLS guidelines, and abide by the Realtor Code of Ethics. Also, monitor your listings to ensure they're not being reposted fraudulently. Learn more about market opportunities and scams.

You can negotiate a win-win scenario and close the deal. Here's how: Be prepared, know your market, listen more and talk less! Know the outcome your customer desires, then develop a strategy to deliver it. 

Help your international clients be confident and successful in their pursuit to become Florida homeowners. For starters, be ready to explain six offer-to-contract principles that are essential elements of the buying and selling process. The more they know, the more you can help ensure the sale.

No matter what the market challenges might be -- being in sales means you should think about opportunities, not obstacles. Surround yourself with positive people and be passionate about what you do. Passion translates into inspiration and then opportunities. And there's more ...

Misleading information and confusion still surround details written into the Dodd-Frank Consumer Protection Act, which was signed into law in 2010. It's important for real estate professionals, not just appraisers, to understand these amendments and stay within the law during the lending, selling and buying process.

Many new associates depend on technology for marketing — but that's only one form of communication. And that alone won't make the sale. Learn what works and how to access research and educational resources from Florida Realtors® and NAR.