AI Has Limits in Real Estate Work
Use AI to support and structure your work, not to replace the insight, integrity and personal connection that only you can provide.
NEW YORK — Artificial intelligence (AI) can improve productivity and efficiency for real estate professionals, but there are some tasks that AI is not meant for.
AI should not be writing apologies because it will sound generic. Apologies should be authentic and honest.
AI also should not define a professional’s voice, which captures real life experiences that shape individuals. AI should be given examples of past content or listing descriptions that it can mirror in tone. It cannot invent tone from scratch.
AI also should not be making ethical decisions, such as crafting disclosure language, a code of ethics or anything that requires legal nuance. Conflicts are too subtle for AI to handle, particularly if feelings are hurt or communication breaks down. Real estate professionals should write a raw response to process the issue and use AI to refine the message or clean up the tone.
AI can explain concepts, but it lacks the lived experience and emotional nuance required in human interactions, like guiding clients through stressful decisions.
Additionally, AI generates content based on patterns, not personal standards or brand alignment, which can make your communication feel impersonal or off-brand.
AI sometimes produces inaccurate or outdated information and using it without verification can damage your credibility and trust with clients. If you lack firsthand experience in a topic, letting AI create content on it risks misleading your audience and undermining your authenticity.
Constant posting with generic or shallow AI-generated content may dilute your message and weaken your online presence. Use AI to support and structure your work, not to replace the insight, integrity, and personal connection that only you can provide.
Source: Inman (05/14/25) Soleil, Stacey
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