New Agents Need Guidance: How Brokers Can Raise the Bar
Professionalism is key in real estate, and brokers are the standard-bearer. Brokers, follow this advice to set your new associates — and yourself — up for success.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
Easy Ways to Get Started in Video Marketing
Video marketing isn't going away. It's just getting stronger. And the longer you resist, the more leads you're missing. There's nothing to be afraid of! Just follow this advice and you'll be on your way to making videos that get results.
April 2022: Market Shows Signs of Cooling
The red-hot resale market for housing in Florida finally showed some legitimate signs of cooling in April, but prices remain up year-over-year.
Things New Realtors Need to Do EVERY Day
Follow this advice on how to structure your workday to put you on the road to success as a Realtor.
March 2022: 4 Factors at Play This Spring Buying Season
It's Florida's busiest season for home sales, and a handful of factors, from mortgage rates to inventory, are making year-over-year comparisons difficult. Take a look to hear how things played out in March.
How to Nurture Relationships — and Win Referrals & Return Clients
Did you know that 91% of consumers say they'll use the same real estate agent again, yet a small percentage do so? Find out why many buyers and sellers forget about the Realtor they previously worked with.
5 Steps to a Winning Listing Presentation
Your real estate listing presentation is how you sell yourself and your services, but everyone knows that. So many times, agents complicate the process. But it's actually very easy. Watch and learn!
February 2022: Demand & Prices Continue to Surge
There may be some subtle signs of a slowing market, but even with that, demand for housing in Florida is still surging — and rising home and condo prices continue to reflect that.
Find the Lead-Generation Strategy That Fits Your Personality
Cold calling isn't for everyone. But in real estate, you have to know how to find and convert leads. Here's how to find a lead-generation strategy that works for you, because if you don't like doing it, you won't stick with it.