Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.

5 Ways Realtors Can Give Back Their Community

Build a culture of giving at your brokerage by getting involved and encouraging your sales associates to participate in community services. Make it easy and fun. Sponsor events and keep an eye out for what your community really needs. Introduce people with similar interests. It’s good for business and your community.

These Small Gestures Can Make a Powerful Impact for Realtors

It’s not always what you do for people that lands clients. A lot of the time, it’s how you make them feel. Real estate is about making people — because happy people will refer you. Tiny but thoughtful things you do for clients, such as sending a gift on the first anniversary of their closing or packing snacks and games for their toddler during a day of house showings, can have a huge impact.

What First-Time Buyers Need to Know

First-time buyers are eager to learn. A 30- to 45-minute consultation is an excellent first step to find out their goals, expectations, answer questions, and explain the lending opportunities for first-time buyers. Watch the video for more tips.

The Secret to Picking the Perfect Price for Your Property

It’s amazing how a price shift of $5,000 can generate more activity. One strategy to maximize the contract price is to look at active comps and ask yourself, “Who are we competing with?” As long as you are within the range of the higher-priced listing, you will generate the same traffic. Watch the video for more tips.