February 2022: Demand & Prices Continue to Surge
There may be some subtle signs of a slowing market, but even with that, demand for housing in Florida is still surging — and rising home and condo prices continue to reflect that.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
Find the Lead-Generation Strategy That Fits Your Personality
Cold calling isn't for everyone. But in real estate, you have to know how to find and convert leads. Here's how to find a lead-generation strategy that works for you, because if you don't like doing it, you won't stick with it.
January 2022: Tight Inventory Keeps Prices High
Sales stay up in Florida, even though rising interest rates and low inventory could be making it harder for some folks to afford a home. Take a closer look at how the new year started for real estate across the state.
How to Build a Loyal Instagram Following
Your goal is to buy and sell houses, but obvious sales pitches on Instagram can turn people off. What works on IG? Content that is authentic, relatable and engaging. Here's some simple but effective advice on how Realtors can really connect with — and gain more — followers.
Market Remains Strong Going Into 2022
Sales of existing homes soared in 2021, with an increase of 19% over 2020's total, thanks to the return of the spring buying season. But the second half of 2021 was a bit of a different story.
How to Win Their Trust — Without Saying a Word
Learn how to make sure your body language is giving off trustworthy signals so you can make the best first impression within seconds.
Closed Sales Continue to Surge Over Pre-Pandemic Levels
The home selling frenzy continued in Florida in November, with closed sales of existing homes and condos up year-over-year — as well as exceeding pre-pandemic levels. And new listings aren't down — they're just flying off the market.
Cut Your Commission? What to Say When Clients Ask
Every once in a while a client comes along who asks their real estate agent to cut their commission. Don't be shocked by the question — be prepared. Here are some ideas on how to respond — in a positive way — that you can keep in your playbook.
How to Make the Absolute MOST Out of Your Database
Just because you have an enormous database filled with names and contact information doesn't mean you have an enormous client base that you should be constantly targeting with your real estate marketing messages. Find out how to whittle down to identify your hottest leads.