Videos for Learning

Learn from the Best — Advice for Realtors from Realtors

At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.

How to Use Storytelling in Your Marketing

Facts are facts. But facts can also be boring. Yes, the school may be just two blocks from the home you’re listing. Yes, the house may have a deck in the back yard. But what does that actually mean to potential buyers? That’s where storytelling comes in. Here’s a look at how to hone — and profit — from this craft.

5 New Must-Have Tech Tools for Realtors

We’ve all been excited to find the “perfect” technology solution only to realize down the road that it doesn’t really solve the problem we wanted it to. Many Realtors end up with programs that don’t talk to one another, and they end up wasting time and money by duplicating work. Here’s a look at how to avoid buying the wrong tech tools — and how to find the right ones for your business

Are You Getting the Most Out of the Tax Laws?

Are you maximizing your opportunities when it comes to the 2017 Tax Cuts and Jobs Act? Here’s a look at what you, as a Realtor, need to know — from incorporating your real estate business to deducting entertainment expenses — to help save you and your clients' money.