The 6-Step Formula to Attention-Grabbing Videos
You have three seconds to get people's attention online. Here's how to do just that — and keep them watching all while building a recognizable real estate brand.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
Are You Being Helpful — or Are You Illegally "Steering"?
It's a Realtor's job is to provide facts about a property and the features of a neighborhood. And it's your client's job to research schools, crime, and other aspects of a community. Here's how to keep from crossing the line and stay on the right side of fair housing laws.
May 2022: New Listings, Median Prices Rise
According to Chief Economist Dr. Brad O’Connor, rising mortgage rates continued to depress sales of existing Florida homes in May, based on the latest monthly housing statistics from Florida Realtors®.
New Agents Need Guidance: How Brokers Can Raise the Bar
Professionalism is key in real estate, and brokers are the standard-bearer. Brokers, follow this advice to set your new associates — and yourself — up for success.
Easy Ways to Get Started in Video Marketing
Video marketing isn't going away. It's just getting stronger. And the longer you resist, the more leads you're missing. There's nothing to be afraid of! Just follow this advice and you'll be on your way to making videos that get results.
April 2022: Market Shows Signs of Cooling
The red-hot resale market for housing in Florida finally showed some legitimate signs of cooling in April, but prices remain up year-over-year.
Things New Realtors Need to Do EVERY Day
Follow this advice on how to structure your workday to put you on the road to success as a Realtor.
March 2022: 4 Factors at Play This Spring Buying Season
It's Florida's busiest season for home sales, and a handful of factors, from mortgage rates to inventory, are making year-over-year comparisons difficult. Take a look to hear how things played out in March.
How to Nurture Relationships — and Win Referrals & Return Clients
Did you know that 91% of consumers say they'll use the same real estate agent again, yet a small percentage do so? Find out why many buyers and sellers forget about the Realtor they previously worked with.